Boutique Branding Agency · Est. 2016
Conceive ideas,
nurture brands.
We become the in-house marketing team behind brands worth remembering.
See our work →Your brand is alive. We give it form, raise it with intention, and grow it to its prime.
Named after Gaea — the ancient Greek personification of Earth, the nurturer — we treat every brand as a living thing. Not a project to deliver and leave, but a responsibility to steward over years.
Brands we've brought to life.
All work →Project /
Cafe Batavia
Heritage F&B · Embedded 2021–2025
Project /
Mo-mo Paradise
Japanese F&B · 4.9–5.0 reviews
Project /
Anjati Home
Home decor · 3–5× sales growth
Project /
BLEU Barroom
Nightlife · 7-year partnership
Project /
Gaya Gelato
F&B · Bali to Jakarta franchise
Project /
Chatelier
Tea atelier · Full rebrand
Create. Communicate. Activate.
Our approach →Create
The foundation. We define who a brand is and how it looks.
Brand identity · Logo & naming · Packaging · Menus · Web design
Communicate
The voice. We tell the story consistently, everywhere it matters.
Social · Content & photography · PR · CRM · Digital ads · PESO
Activate
The momentum. We turn presence into participation and growth.
Influencer & KOL · Events & openings · Collaborations · Campaigns
Heritage F&B · 2021–2025
Cafe Batavia
For four years we were the in-house marketing team behind one of Jakarta's most storied addresses in Kota Tua — carrying it through the pandemic and the old town's low-emission shift, reimagining the bar, and giving the year a cultural rhythm. The work culminated in a 30th-anniversary revival, captured in its commemorative Voyage Book.
Read the story →Brands we've shaped.
